Understanding Marketing Psychology

A good reputation can be built by anyone in an industry, but it requires maintaining high standards, being innovative with new products, and impressing the audience with ground-breaking products that are being offered at a lower cost while maintaining the same level of quality, or by redefining the market and redescovering it.

Any industry can benefit greatly from local awareness. There is such a thing as bad awareness, and frequently, the first three months of starting a new business can determine how it will perform in the years that follow. Unless the business undergoes a significant transformation, it will gradually die.

"The struggle itself toward the heights is enough to fill a man's heart. One must imagine Sisyphus happy." -Albert Camus.